Last week, an eight-second clip of Daft Punk's Thomas Bangalter sitting on a sofa was viewed on YouTube more than 30,000 times. We doubt even Beyonce could rack up that many views by sitting motionless on a sofa. Why the fascination with Bangalter then?
Well, it's quite simple - Daft Punk never, ever show their faces. Thus, even when they're slightly balding, middle-aged men with glasses reading a magazine, the general public will receive the footage like precious gold.
It's not just Daft Punk either. There are a surprising number of bands - Slipknot, The Knife, Deadmau5, Gwar - who are rarely seen in public without some sort of mask. It's a canny way of encouraging a sense of artistic mystique and, at the same time, walking along the street undisturbed.
Most of them though, at some point or another, have allowed their mask a day off to satiate their fans' curiosity. Here's 11 times that happened.
Daft Punk
Daft Punk unmasked
Slipknot
Slipknot unmasked
Deadmau5
Gwar
Gwar unmasked
SBTRKT
SBTRKT unmasked
Pussy Riot
Pussy Riot unmasked
Doom
Doom unmasked
Kiss
Kiss unmasked
Is Tropical
Is Tropical unmasked
Lordi
Lordi unmasked
The Knife
The Knife unmasked