Latitude really is one of the most breathtakingly idyllic festivals in the UK - so it would just be rude and foolish to not take one of our favourite upcoming artists out for a sing-song on a gondola as we float around the lake, right? Right.
Watch Sample Answer perform 'Good Boy' live at Latitude for Gigwise below
Having only recently settled in London since leaving his hometown of Dublin, the musician has already set about combining his eclectic range of influences (From Bob Dylan and The Beatles to Jay-Z and Tyler The Creator) to create soulful pop with a dusting of hip-hop thrown in for good measure. Keep an eye on him, he's a very big future ahead
"It's just about demons," Sample Answer tells Gigwise, of the title track of his new Good Boy EP. "And just the fact that everyone is trying to be alright - and they really try. They are trying."
Watch Sample Answer perform 'Good Boy' for Gigwise at Latitude below
Sample Answer's debut EP, Good Boy, is out now. Order it from iTunes here.
For more information on Sample Answer, find him on: