Dr Martens Axe Dead Rock Stars Advert

Dr Martens have axed the adverts featuring dead rock stars Kurt Cobain, Sid Vicious and Joe Strummer after coming under heavy criticism over recent days.

The boot maker issued a statement apologising for any offence it may have caused and says that they have terminated the contract with advert makers Saatchi and Saatchi.

The statement from Dr Martens Chief Executive, David Suddens, reads:

Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.