Their new album campaign gathers pace thanks to legendary collaboration with seminal director famed for work with Suede and The Libertines
Cai Trefor
11:17 8th January 2019

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Following the release of 'Subtraction' last week, Sleaford Mods have put out a video for another track from forthcoming album Eton Alive.

Titled 'Kebab Spider', the track appears to hit out at insincerity - narratives that are followed as an easy route to be popular without getting to the point and tackling anything with any real meaning.

The line: "You're just saying it all to look good" is repeated three times after words taking aim at mainstream television ("some documentaries on Channel 4 are only in it for the fame") and the music industry ("You've had a record deal for nearly thirty years / What do you know about agencies / Look for jobs, shit wages") are belted.

The opportunity to subvert the mainstream discourse is not an easy one however. Explaining part of the meaning of the song Jason Williamson says, "The accumulation of torment for those that refuse to capitalize solely through mediocre channels and as a result are ejected back onto the concrete."

Directed by Roger Sargent - famed for his work with The Libertines and Suede - the video is set in a nightclub which is apt for the filthy sub bass on the instrumentation. The colour palate, strobe lighting, and slow motion effect give a psychedelic quality finish to the shots. Not much happens but the buzz between the extras and the band members is palpable; it looks like they filmed it with people they'd be having a party with anyway. 

Plus, they wouldn't have put anything out if it wasn't solid. Speaking to Williamson last year, he told Gigwise: "Videos do help a tune but not if you do one just for the sake of it, it’ll be shit". Quite right.

Sleaford Mods are on a UK tour in March, April and May. Check here for tickets.

Eton Alive is out in February. Pre-order a copy here.


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Photo: BBC Pictures