Great news punk fans – one of the US’s best alternative acts B Boys have shared the video to their exhilarating single ‘I Want’. You can watch it exclusively on Gigwise below.
Directed by Jarod Taber, it’s an artsy, tongue-in-cheek visual and loosely explores the single’s central theme of capitalist greed. Acted by B Boys frontman Britton Walker, the main character is a besuited, lonely man unblinkered in his adherence to the daily grind and desire for things. But the amount of agency the protagonist has is left up to question if we consider the following quote from the band about ‘I Want’ from the press release: “Sometimes life puts you in an ill-fitted suit, but you still have to wear it.” This leaves us some sympathy towards him and questioning of the power structures surrounding us.
B Boys’ meaningful punk vibe sees them fall in line with a growing number of bands who recognise that rock n’ roll has always had a role to play in subverting the most destructive aspects of mainstream political discourse. B Boys’ particular method of critique is artful enough to avoid the traps of being considered preachy; it's more about leaning in close to see just how much they have something to say. B Boys' anarchic, anti-capitalist analysis of 'I Want', which is plucked from the press release, is particularly helpful in steering us to where their head is at:
"’I Want’ was inspired by the frustration of having to demand for the things you innately deserve. It’s about overconsumption and dissatisfaction, as well as the infinite process of personal improvement” "
Emphasising their allegiance to critical thinking further is the fact Veronica Torres of politically riled post-punk band Pill, is a guest on this track. Sonically, it's adorned with complex rhythms underpinning commanding riffs with The Wire, Talking Heads, and The Clash great reference points.
If you're into their direction, and enjoy the above video you'll be able to get your hands on a copy of 'I Want' and several more when Dudu, their second album for Captured Tracks is released on 26 July.
The album was recorded by Gabe Wax who recorded one of our albums of the year last year with the band Ought. And here's to hoping we can say the same about B Boys' forthcoming release. The early signs are good.