Prioritise Pleasure is looking better and better
Jessie Atkinson
10:29 24th August 2021

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Gigwise cover star Self Esteem continues to make the case for the best album campaign of the year with her new single and video for 'How Can I Help You'. It's the third single taken from Prioritise Pleasure, which is out in October.

More blistering synths, cathartic lyrics and pummelling drums—which Rebecca Taylor plays herself in the self-directed video—make up the single.

"Click for the tits, stay for the feminism" said of the video: "I wanted to play the drums in the video to reclaim how often I used to feel self conscious playing them. The physical act of a woman playing a drum means your tits move - all I ever wanted to do was play but it always came with this fear of being looked at in that way. Now my tits move for me, my song, my video."

See Self Esteem on tour: 

NOVEMBER

01 - Bristol, Fleece
02 - Newcastle, Wylam Brewery
03 - Cardiff, Clwb Ifor Bach
04 - Oxford, O2 Academy
06 - Edinburgh, The Bongo Club
07 - Glasgow, Audio
09 - Dublin, The Workmans Club
10 - Manchester, Gorilla SOLD OUT
11 - Leeds, Belgrave Music Hall SOLD OUT
12 - Sheffield, The Leadmill
14 - Norwich, Norwich Arts Centre
15 - Reading, Sub 89
16 - Southampton, The Joiners
17 - London, Heaven SOLD OUT
19 - Margate, Elsewhere SOLD OUT
20 - Brighton, Patterns SOLD OUT
23 - Exeter, Phoenix
24 - Birmingham, Hare & Hounds
25 - Nottingham, Metronome

Prioritise Pleasure Tracklist:

1. I’m Fine
2. Fucking Wizardry 
3. Hobbies 2
4. Prioritise Pleasure
5. I Do This All The Time
6. Moody
7. Still Reigning 
8. How Can I Help You
9. It’s Been A While
10. The 345
11. John Elton
12. You Forever
13. Just Kids

Prioritise Pleasure arrives 22 October via Fiction Records.

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Photo: Niall Green