Sam Isaac - 'Fire Fire'

2008 is set with auspicious endeavours for the young British troubadour Sam Isaac after an acclaimed performance at the BBC Electric Proms in October helped nurture both his talents and popularity amongst the mainstream public as part of ‘BBC Introducing…’.  Now, with a place on this year’s Radio 1’s “Ones to Watch” list – a subliminal tool used on the commercially-compliant, bandwagon-jumping public as a fast track to household name fame – Isaac’s second single ‘Fire Fire’ falls, rather unsurprisingly, upon expectant ears.

Credit where credit is due, Isaac has orchestrated an engaging, consuming and consummated pop gem; ‘Fire Fire’ is a concise and charming tune that aurally conscribes the part of the brain that endears towards simplicity and childlike playfulness. With its clear and coherent structure of fluent and upbeat builds and breaks, predictably middle-of-the-road heartfelt verses of everyman vocal inflections and lyrical empathy, and beautifully pounding jingle-jangle choruses, popularised crowds will be left captivated, enraptured and bouncing to a new-wave of Snow Patrol-inspired, inoffensive indie rock. 

Released 24/03/08 on Banquet Records.