- by Victoria Tsigonis
- Monday, September 29, 2008
Katy Perry Set To Release Her Own Doll
Katy Perry is set to release her very own limited edition doll through New York based toy company Integrity Toys.
The doll is based around the look Perry is seen wearing in the video for her hit single ‘Ur So Gay’ off her latest album ‘One Of The Boys’.
Retailing for $49.99, there will only be 500 of dolls produced with 150 of them going to media, industry tastemakers and other parties.
"It makes good sense for Katy who is a blossoming global pop culture superstar. “It's a perfect extension of her brand as she's music, fashion and everything pop culture,” tells Bob Semanovich, Senior Vice President at Perry’s label, Capital Music Group, to Billboard.com.
The Katy Perry doll will be released next week for purchase.
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