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Pete Waterman has been lined up to write and produce the UK's entry to the Eurovision Song Contest this year.
The pop mogul, who has penned hits for acts including Kylie Minogue, Westlife and Steps, said he is “relishing the opportunity” to work on the song.
He enthused: "Eurovision is one of those iconic competitions that has stood the test of time and keeps coming up with great acts, great tunes and great performances.
"Life's full of challenges and I'm relishing the opportunity to put my own stamp on this one."
Phil Parsons, executive producer of Eurovision for the BBC, said: "This year, with an extremely successful pop writer, the aim is to build on the UK's success while moving on in style and doing something different.
"Pete Waterman has an incredible track record of hits that are known all around Europe so we're thrilled that he has taken on Eurovision."
Waterman will be hoping to emulate the success of Andrew Lloyd-Webber's 2009 entry with Sugababes singer Jade Ewan, 'My Time', which finished fifth.
The 2010 Eurovision Song Contest takes place on May 29th in Oslo, Norway.
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