Jay-Z And Ashley Cole Looking For Company Backing For Restaurant Business Venture

Jay-Z and Ashley Cole are on the hunt for brands and companies to offer support and back their new UK-wide joint charity scheme.

The rapper and footballer have joined forces to launch 40/40 London, a series of projects in the UK that aims to encourage 11 to 25 year olds to gain employment skills.

The joint venture will feature various educational projects, from the creation of a restaurant in London, to sports redevelopments and donations of equipment, as well as more creative ventures in the realms of fashion, music and film.

The duo is hoping that brands and companies will become involved with the scheme by branding certain elements of the projects or by donating their products.

Chris Nathaniel, from NVA Entertainment, the company responsible for the venture, told Marketing Week: “40/40 is about giving something back to the community and encouraging kids that are other career paths to go down apart from the obvious.

“Jay Z and Ashley Cole are using their position to help everyone else, it’s like Jim’ll Fix It!”

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