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    The X Factor Isn't Nirvana's Main Competition For Christmas Number One

    The marketing brain behind the Nirvana for No.1 campaign spills the beans...

    December 19, 2011 by Edward Keeble
    The X Factor Isn't Nirvana's Main Competition For Christmas Number One

    In a recent interview with Gigwise one half of the couple behind the Rage Against The Machine and more recently Nirvana for Christmas number one campaign stated that this year he wasn't worried about competition from the X Factor.

    Jon Mortimer said : "I think dare I say it this year is going to be a lot harder to do although the X Factor dare I say it doesn't seem to be the one to worry about, rather the Military Wives single is our main competition. I'm more than happy to take part in this though and whether we win, lose or draw I'm so grateful that I had the chance to be involved."

    Nirvana decided to re-release 'Smells Like Teen Spirit' after their fansset up the group 'Nirvana for Christmas No1' on Facebook which has gained more that 107,000 likes so far.

    Additionally the networking maestro elaborated on his view on other grass roots movements including Occupy LSX, stating:

    "The Occupy movement had to arrive sooner or later, people are more confident that they can take on the big dogs now, whether it be with Rage or the role of social networking in Egypt. If we use social networking in the right way you can have a revolution and I'd say personally I'm all for it - if it brings out something for the better of things then why not."

    Nirvana 'Nevermind' 20th Anniversary

     


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