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Travis have revealed that they were warned that releasing their multi-million selling album The Man Who would be "commercial suicide".
Speaking to Gigwise, frontman Fran Healy said that the Scottish rockers were warned about releasing their no.1 album by NME magazine in fear that it wouldn't sell.
"Before we brought out The Man Who, we definitely weren't making a record that was a guitar band's album for that time," said Fran. "The NME told us off the record that it was commercial suicide - and we were sat there thinking 'ah f**k, that's rubbish'. Then it just become popular and we got lucky - but this is what happens with everyone.
"It's arbritary - it' like lightning striking."
The Man Who went on to sell 2.1 million copies, win two Brit Awards and gain the band international success.
See the video for 'Turn' from The Man Who below:
Speaking about the band's success before the decline in the popularity of guitar music, Healy added: "If you take the genre out of the equation and just map out the success of when that kind of crazy success happens, and then change all of the bands' names on the map, you'll find that it's all evenly spread between rock music, dance music and pop music over time.
"It happened to us, it happened to Coldplay, Adele, The Prodigy and Keane - and the thing that they all have in common is that they became popular and it's not neccessarily anything to do with genre."
Travis will release their seventh album 'Where You Stand' on 19 August.
They are also set to perform at Islington Assembly hall in London on Thursday 13 June and Sandown Park Live on Wednesday 24 July. For information visit Gigwise gig tickets here.
Watch the new video for Travis' latest single 'Where You Stand' below
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