17 September: On this day in 1969, news outlets around the world reported that Paul McCartney had in fact been dead for a number of years - after dying in a car crash in 1966 and being replaced with a canny lookalike. The Beatles were at the height of their fame, and quite naturally it has now entered the annals of rock legend.
Naturally, it's probably nonsense - but he's not the only artist to have to declare that they had not perished. The digital age has made it only too easy to start a death hoax or spread a rumour - and the likes of Alex Turner, Adele and Justin Bieber have all apparently passed away.
Well, they haven't - at least at the time of publishing this any way.