Coldplay - 'Viva La Vida'

The latest iTunes advert played host to Coldplay's title-track on their new album, 'Viva La Vida'. An extended version of that video is the official version but here you can see the official alternate version of the video which sees Chris Martin taking to the moon-lit streets in a King's outfit. Similar to the video for 'Violet Hill', it seems a big tongue-in-cheek with lo-fi production and a huge amount of irony involved.