Bush have revived the 'backwards video' trope from countless Nineties promos for 'The Only Way Out'. Watch the video below.
The video for the new track, sees singer Gavin Rossdale manouvering himself around a heavily choreographed scene first backwards and then forwards. At the same time, the television he's carrying is running in the opposite direction, syncing up to the audio for the first half. You may remember a similar disorientating effect from the Spike Jonze directed 'Drop' for Pharcyde from 1995.
Watch the video for Bush's 'The Only Way Out' below
'The Only Way out' is taken from Man On The Run, the second album from the band since they reunited back in 2011.