More about: Odina

Odina has shared another single from her debut album What I Never Told You. 'Hey, Hey' - another example of Odina's slow-burning, delicious songwriting - gets its high fashion visual today.

Silk gloves, sequin dresses and hair slides galore are the style order of the day for this visual extravaganza. It sees Odina completely self-direct the softly-lit beauty, and work with Central Saint Martins graduates on that eclectic, enviable wardrobe.

"In this video I wanted to explore individuality, letting go of other people’s expectations of you in order to let your true colours shine," he said. "The video is an abstract inner conversation, where different parts of yourself collide with one another. Just like the song ‘Hey, Hey’ it’s a cry of help, a scream demanding acceptance by others, but ultimately by oneself."

More about: Odina