More about: Don Broco

After yet another promotional prank on their fans, Don Broco have shared ‘Gumshield’, the opening track of their upcoming album Amazing Things, which will be released 17 September. After some fake social media spats and a “training regime”, lead singer Rob Damiani takes on Dave Allen in the new music video.

The knockout punch that sends him into another dimension is as good a metaphor for the song as any, hitting you hard from the very beginning and make a powerful statement of intent for the rest of the album. The band shared the story behind their YouTuber-inspired prank:

“After seeing all these YouTubers try their hand at boxing we thought it would be an interesting experiment to see if we could convince people I was deluded enough myself to fight a professional boxer. The song itself is about the anxiety that comes with posting online and the fear of resulting arguments so the divisive nature of my entrance to the sport personally hit all those triggers for me!
 
“Teaming up with Dave Allen on this was so much fun, hilarious guy and proper top bloke, though think I could definitely have him if we ever had a real fight ;)”

Allen himself spoke about how he enjoyed the experience and added that “Rob can’t actually fight though”.

Amazing Things arrives 17 September via Sharptone Records.

More about: Don Broco