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Sex Pistols' John Lydon Boosts British Butter Sales

With TV advert...

February 03, 2009 by Jason Gregory | Photo by WENN.com
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Sex Pistols frontman John Lydon helped boost sales of Country Life butter by 85% in the last quarter.

Lydon appeared in a recent advertising campaign for Dairy Crest dressed in country tweeds.

The sharp increase has brightened Dairy Crest's outlook after it was forced to issue a profit warning last November.

The company has already had to lay off staff at its head office in Surrey because of inflated milk prices, according to The Guardian.

A Dairy Crest spokesperson said last year that the Sex Pistol had been chosen for the campaign because he was “a great British icon”.


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