Adele's 21 beat Modern Warfare 3 to be named the best selling piece of entertainment in 2011.
The singer's chart-topping album sold almost four million albums last year, topping Modern Warfare 3 and the latest Harry Potter franchise 'Harry Potter and the Deathly Hallows - Part 1 in unit sales.
The results published by the Entertainment Retail Association, shows that digital sales for music contributed to the high placing in the overall list, whereas gaming's online sales were not.
Meanwhile, Adele's '21' has regained it's place at the top of the UK album charts, exactly one year after its release.
The London singer's second album has seen a sale boost following the BBC1 showing her live Royal Albert Hall concert on New Year's Day.
The album has now spent 19 non-consecutive weeks at the top of the charts with the album, making it the UK's longest-topping album in over 40 years.
The top-selling entertainment brands of 2011 full:
1. 21 - Adele - 3,924,985 - Album
2. Call of Duty: Modern Warfare 3 - 2,814,609 - Game
3. Harry Potter & The Deathly Hallows - Part 1 - 2,532,551 - Video
4. FIFA 12 - 2,193,302 - Game
5. Harry Potter & The Deathly Hallows - Part 2 - 2,147,606 - Video
6. The Inbetweeners Movie - 2,074,652 - Video
7. The King's Speech - 1,882,175 - Video
8. Christmas - Michael Buble - 1,349,195 - Album
9. Doo-Wops & Hooligans - Bruno Mars - 1,264,763 - Album
10. 19 - Adele - 1,264,273 - Album
11. Battlefield 3 - 1,186,895 - Game
12. Now That's What I Call Music 80 - Various Artists - 1,185,431 - Album
13. Despicable Me - 1,157,197 - Video
14. Pirates of the Caribbean - On Stranger Tides - 1,111,715 - Video
15. Paul - 1,108,851 - Video
16. Zumba Fitness - 1,077,508 - Game
17. Tangled - 1,043,857 - Video
18. The Elder Scrolls V: Skyrim - 1,024,228 - Game
19. Peter Kay – Live – The Tour That Didn't Tour - 1,004,099 - Video
20. Bridesmaids - 979,475 – Video
21. Mylo Xyloto - Coldplay - 943,498 - Album
22. Transformers - Dark of the Moon - 935,693 - Video
23. Loud - Rihanna - 910,455 - Album
24. The Hangover 2 - 904,351 - Video
25. Now That's What I Call Music 79 - Various Artists - 896,831 - Album
26. Lee Evans - Roadrunner - Live at the O2 - 875,573 - Video
27. Born This Way - Lady Gaga - 854,524 - Album
28. Who You Are - Jessie J - 837,475 - Album
29. + - Ed Sheeran - 821,180 - Album
30. Just Dance 3 - 820,333 - Game
31. Inception - 735,458 - Video
32. Assassin's Creed: Revelations - 732,566 - Game
33. The Hangover - 730,273 - Video
34. Gnomeo & Juliet - 725,816 - Video
35. Due Date - 712,330 - Video
36. Mrs Brown's Boys - Series One - 705,085 - Video
37. Now That's What I Call Music 78 - Various Artists - 686,511 - Album
38. Talk That Talk - Rihanna - 683,834 - Album
39. Taken - 670,913 - Video
40. Rise of the Planet of the Apes - 670,192 - Video
The Top Women In Music Of 2011
You can keep up to date with all the latest news from Gigwise by following us on Twitter and liking us on Facebook.