Photo: WENN.com
P Diddy is set to launch his new music channel - Revolt - at the end of this month.
Revolt is said to be the CNN for music, and has already launched in the US. The channel aims to target 'millenials', or generation Y, a block of society which seem to be disinterested by traditional TV forms.
The channel will feature music videos, news programmes, as well as music documentaries; following in the footsteps of MTV. The Independent reports that the rapper felt that "Young people are unplugging and running to the internet. But that's because there just isn't anything engaging on TV".
Combs touches upon the fact that many people are turning to the internet, YouTube topping the list, to get their daily fix - including music videos. Having a channel solely dedicated to music videos, will surely become completely obselete, when the audience has control to view any video, whenever and wherever with the aid of these websites.
Producer Combs will make sure his channel shows: "The best of rock, the best of EDM, the best of hip-hop. We may play some country music if it's funky enough...if you like good music, you finally have a home."
But, how long will his channel be able to compete with the likes of the big scary wolf - MTV, and the quick turn around in today's music industry.
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