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by Alexandra Pollard

Tags: Mercury Prize

How the Mercury nods affected album sales

GoGo Penguin's sales went up 138%, but others fared less well

 

How the Mercury nods affected album sales

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Ahead of tonight's Mercury Prize announcement, it's been revealed that GoGo Penguin's nomination led to a 138% increase in album sales, while Anna Calvi's only went up by 6%.

According to data released by the Official Charts Company, GoGo Penguin's album v2.0 had sold 1,522 copies before their nomination, and has sold 2,095 since - meaning a percentage increase of 138%.

Watch the video for GoGo Penguin's 'Hopopono' below

Kate Tempest has also seen an impressive boost of 124%, whilst Royal Blood, who had already sold a whopping 95,258 before their nomination, have sold 59,060 since.

Artists whose nomination has made little impact though include Bombay Bicycle Club, who have seen an increase of just 7%, and Anna Calvi, who has sold 800 copies of One Breath since her nomination, an increase of 6%. No artist's album sales have fallen.

See the full list of percentage increase in album sales since each artist's mercury nomination below. The announcement of the winner is tonight (29 October) at 10pm.

GoGo Penguin: 138%
Kate Tempest: 124%
FKA Twigs: 83%
Royal Blood: 62%
Jungle: 59%
Nick Mulvey: 33%
Polar Bear: 33%
Young Fathers: 31%
East India Youth: 13%
Damon Albarn: 8%
Bombay Bicycle Club: 7%
Anna Calvi: 6%

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