Photo: WENN
Adele's manager has offered his thoughts on streaming music, saying 'it is the future, whether people like it or not'.
Speaking on the closing day at The Web Summit tech conference in Dublin (as reported by Billboard), Jonathan Dickins added his thoughts to the ongoing debate, commenting on the recent Taylor Swift controversy and how Spotify would need to change their business model to stop instances like that occuring in the future.
“To get around the situation with someone like Taylor Swift -- and Spotify won’t do it -- is that maybe there is a window between making something available on the premium service earlier than its made available on the free service,” he argued, in a panel discussion with Jam Inc. founder Jeff Jampol.
“Streaming is the future, whether people like it or not. Within five years it will be ubiquitous,”
It is worth pointing out that Adele's 21 didn't appear on Spotify until long after its initial release, however if Dickin's comments are anything to go by this might be different with her next record.
Interestingly, Dickins also spoke out about protecting an artists image, and the restraints he's had to put on the major labels from over-saturating Adele, explaining: “When you reach saturation point it cheapens it...One of the biggest things that I do is actually say no."
"The power of saying no is very valuable and that can be no in any situation: ‘No. I don’t want to do an Adele perfume. No. We’re not doing a [Adele] nail polish.’ Or it can be: ‘No. you’re not doing a deluxe album and putting it out at £4.99.’ Whatever it is, the power of being able to say no, fight for your rights and be the gate keeper to these opportunities is key,”
