Uber have announced a relationship with Spotify, meaning that your days of enforced late night exposure to Magic FM may be numbered.
As first revealed in the New York Times, Uber are set to team up with the streaming company to provide in car music where you will be able to access your playlists on the go.
Invitations (featuring a subtle musical stave) were sent out for a conference call due to reveal further details at 3pm. The event will see Uber Chief Executive Travis Calinick would announce a "first-of-its-kind partnership" with a "special partner guest".
Users with a Spotify Premium Account can connect with their Uber app, request a ride and you can stream music through its speakers. Both your own playlists and bespoke Uber's lists will be available. The lists are fully customisable and completely under your control.
To mark the collaboration, a number of artists in ten launch cities have been confirmed for drive along events on 21 November including Andrew W.K., Professor Green and Diplo.
It's been a difficult few weeks for Spotify, exemplified by Taylor Swift's removal of her entire back catalogue from streaming and denial of the benefits of the service. Spotify CEO Daniel Ek recently had to defend the website's relationship with artists and bands, disputing claims that an act can't make money from streaming their music.
“We started Spotify because we love music and piracy was killing it. So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time.
“When I hear stories about artists and songwriters who say they’ve seen little or no money from streaming and are naturally angry and frustrated, I’m really frustrated too. The music industry is changing – and we’re proud of our part in that change – but lots of problems that have plagued the industry since its inception continue to exist.” he continued.
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