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by Alexandra Pollard | Photos by Screenshot

Tags: P Diddy 

NSFW advert for Diddy's new fragrance appears online

The advert was deemed unsuitable for retailer Macy's

 

Diddy 3am fragrance advert, featuring Cassie, appears online Photo: Screenshot

The NSFW advert for Sean Diddy Combs' new fragrance, 3AM, has appeared online, after being declared unsuitable for Macy's.

The advert features Combs' girlfriend Cassie in various states of undress being chased around by Diddy in scenes that are so fast cut it's difficult to tell what's really happening. Towards the end, there's a few seconds of footage of the two simulating sex (at least, we assume it was simulated).

Watch Diddy's NSFW perfume advert below

The video, which was directed by Nabil, was not considered suitable for Macy's, who confirmed to Page Six that they had asked for changes, and that an edited version will be displayed next week to coincide with the launch of the unisex fragrance.

Speaking to Style about the video, Combs insisted, "That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy." Right.

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