More known for their insane videos than they are for their music, OK Go have unleashed what is sure to be another viral sensation. Check out their mental new video for 'The Writing's On The Wall' below.
The clip, impressively filmed in one take, sees the indie heroes play with colour, shape, space and the fabric of your very mind to roll from one optical illusion into another. It's pretty nuts.
Explaining their music video approach to Rolling Stone, OK Go frontman and co-director Damian Kulash said: "We could go in two directions: We could either try to out-cool it - try to out-run it like Radiohead did with 'Creep' - or just embrace it and go, okay, what really worked here."
Watch the video for 'The Writing's On The Wall' below
OK Go's US tour kicks off on 15 July at the Assembly in Sacremento, before rolling across the States well into September. For more information visit Gigwise tickets.
Below: Photos of OK Go, The Futureheads and more live at Kendal Calling