More about: Primavera Sound Festival
DICE are leading the charge to get the touts out
One of the world’s biggest live music companies Primavera Sound has today announced that it has secured a ticketing partnership with DICE, making the event the biggest mobile-only festival. The upshot of the deal? It makes it way easier for you, way harder for the touts…great news all round!
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DICE are able to offer a mobile-only ticketing experience, which is so secure that ticket touts can’t get their hands on ‘em, something that loses the live events industry an estimated $8bn per year.
Primavera are holding onto their position at the forefront of the live events industry. Last year’s festival saw them achieve their goal of achieving a completely equal gender-balanced line-up, for which 220,000 people flocked to the site to witness. They’ve also partnered up with the United Nations to help work towards achieving the U.N.’s Sustainable Development Goals.
DICE CEO Phil Hutcheon said in a press release: “I’ve been going to Primavera Festival for years because I love everything about it. It’s an exciting time for Primavera as they continue to expand globally and with DICE they have a team that is on a relentless mission to get people out more. Primavera are again leading by example - this time to eliminate scalping while offering their fans the best ticket buying experience possible.”
Today also marks the arrival of DICE in Madrid and Barcelona, with more Spanish cities to follow. Three day tickets for Primavera Sound Barcelona 2020 and more are available now on DICE.
More about: Primavera Sound Festival
Photo: Press
