More about: Softcult

Long-time Gigwise faves Softcult are back today with a new single as they get ready to tour the UK with Incubus next week. Leaning into the softer side of their music, ‘One Of A Million’ swaps their grungy edge for soothing dream pop.

But don’t let that fool you – these lyrics are cutting (“bet it hurts you to know you're so unoriginal / there's so many of you out there / and it's almost laughable how you're so predictable) as Softcult expertly balance the harshness of their words with the relaxed atmosphere of their sound. Check out the music video, filmed in Thailand, below:

Here’s what they said about the new song:

“Originally, I was writing from a frustrating perspective, expressing my feelings about the people in our society who think they are the exception and can justify repeating selfish actions, no matter who they harm in the process. As the song began to take shape, it also became about my own personal insecurities and fear of being ordinary and unexceptional, but the more I thought about it and wrote about it, I realized that accepting how similar we all are as human beings is a comforting sentiment, if not a vital one. The more we relate to each other and acknowledge our similarities, the more empathy and compassion we will have for one another. The more divided we are, the longer these issues get drawn out instead of solved. It’s important to not only celebrate our diversity and unique-ness, but also to remember that at a very basic level we are all more the same than different.”

Issue Four of the Gigwise Print magazine is on pre-order now! Order here.

More about: Softcult