People thought Kanye West was singing about Aldi at BRITs

Photo: Splash

Popstars have always been suckers for a bit of product placement - but this year seems to be worse than ever. First, Taylor Swift sang about Starbucks Lovers in 'Blank Space', and now Kanye West's started advertising Aldi at tonight's BRIT Awards.

Well, neither of those things are technically true, but that hasn't stopped people from making that mistake. When Kanye West repeatedly sang the refrain "All Day" during his BRITs performance earlier tonight, many confused Twitter users thought he was providing some free advertising for the supermarket chain Aldi.

He wasn't.

I think Kanye was singing about @AldiUK on the #BRITs2015 earlier!!! #Allday #Aldi
— Lisa Maynard-Atem (@STYLISA) February 25, 2015

Text from Mum: "Hi watching the brits. Was kanye singing about Aldi? x" Yes Mum. #BRITs2015
— Jamie Lee (@jamieedwardlee) February 25, 2015

Just watching Kanye's performance and my mum thinks he is saying 'Aldi Aldi' im screaming 😂😩😂😩
— Taylor (@TaylorAliEvans) February 25, 2015

Lidl have announced they are dropping Kanye West as their spokesman after his blatant plugging of Aldi #BritAward2015 pic.twitter.com/y0ipi36fMl
— Cornwall's Pirate FM (@piratefm) February 25, 2015

Nah it just sounds like Kanye is saying Aldi over and over again tbh 😂😂
— Chloé (@xchloelucas) February 25, 2015

Is Kanye's new song about ALDI? If so, I hope snoop has one about LIDL. #fairadvertising
— Matthew Wolfenden (@MrMattWolfenden) February 25, 2015

Kanye's new Aldi advert is quite edgy
— Tim Noakes (@TimNoakes) February 25, 2015

Mum just said this is the next avert for 'Aldi' because Kanye is saying 'all day'. Mary, your banter is UNREAL
— Lily (@lilsbuck) February 25, 2015

loool dad thought kanye shouting ALDI
— mima (@chanelimbo) February 25, 2015

Why's Kanye singing about Aldi??? Sounds like they're doing the sound 😂😂😂😂
— Andrea (@andreaxshaw) February 25, 2015

Check out Kanye West's 'All Day' without the muted swearing here.

See the full list of winners below.

British Breakthrough Act

CHVRCHES
FKA Twigs
George Ezra
Royal Blood
Sam Smith - WINNER

British Video

Calvin Harris - 'Summer'
Ed Sheeran - 'Thinking Out Loud'
Mark Ronson Ft Bruno Mars - 'Uptown Funk'
One Direction - 'You And I' - WINNER
Sam Smith - 'Stay With Me'

International Male Solo Artist

Beck
Hozier
Jack White
John Legend
Pharrell Williams - WINNER

International Female Solo Artist

Beyonce
Taylor Swift - WINNER
Lana Del Rey
Sia
St. Vincent

International Group

The War On Drugs
5 Seconds Of Summer
The Black Keys
First Aid Kit
Foo Fighters - WINNERS

Critics' Choice Award

James Bay - WINNER

British Female Solo Artist

Ella Henderson
FKA Twigs
Jessie Ware
Lily Allen
Paloma Faith - WINNER

British Male Solo Artist

Damon Albarn
Ed Sheeran - WINNER
George Ezra
Paolo Nutini
Sam Smith

British Single

Calvin Harris - 'Summer'
Clean Bandit Ft Jess Glynne - 'Rather Be'
Duke Dumont Ft Jax Jones - 'I Got U'
Ed Sheeran - 'Thinking Out Loud'
Ella Henderson - 'Ghost'
George Ezra - 'Budapest'
Mark Ronson Ft Bruno Mars - 'Uptown Funk' - WINNER
Route 94 Ft Jess Glynne - 'My Love'
Sam Smith - 'Stay With Me'
Sigma - 'Nobody To Love'