More about: Gerard Way
The former My Chemical Romance frontman can be seen donning a fresh blue suit in the video, that's like a bizarre arty take on The Stroke's video for 'Last Night' in a retro-futuristic talk show called Pink Station Zero . The track also see's Way delve into shoegaze and brit-pop territory that's a perfect contrast to his emo past.
Watch Gerard Way's video for No Shows below
Speaking about how the track and the album came together lyrically, Way said it "was struggle, beginnings, finding a newness in the mundane and the abstract,” he says. “I looked to the Britpop poets like Jarvis Cocker and Damon Albarn, drawing upon everyday life. I also experimented with the abstract, and looked at Frank Black's work both with the Pixies, and as a solo artist. There was no concept and no call-to-arms."
Way added when speaking about the album that "My intention was to make 100 percent uncompromised art, using the currently least radio-friendly instrument, the guitar. I knew there would be lots of fuzz pedals. I knew I would play Fender instruments. I knew I would look at who my guitar heroes were in art school, Mary Timony and Carrie Brownstein, and I drew a lot of influence from shoe-gaze and Britpop. I want the record to sonically galvanize people."
Pre-orders for 'Hesitant Alien' are also available from today. The album is due to be released on 29 September. Way has already revealed the tracklisting to the album as follows:
Way is set to appear at Reading and Leeds festival this weekend, but will also perform a headline show at Portsmouth Wedgewood Rooms tomorrow night. for more information visit here
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Grab your copy of the Gigwise print magazine here.
More about: Gerard Way