Photo: Wenn
Latest Radio One reports show listener figures at a record low for the show, with the station losing out on a huge 830,000 in 2015.
As reported by The Guardian, listener figures for the station are continuing to drop since Nick Grimshaw was announced as the new Breakfast Show presenter on Radio 1 in 2012 replacing Chris Moyles.
Last year's reports showed the host losing half a million listeners but gaining 130,000 listeners under 25, this has been continued into 2015 with almost 90 percent of the dip occuring within the over 30s.
This was feigned as an intentional and expected loss by Ben Cooper who is the controller of the station: "Since Radio 1 has been completely focused on younger audiences – and the most common age of a Radio 1 listener is 21 – it was highly likely some older listeners would move on, like the half a million over-30s that left us this quarter. Going on to say, "I'm pleased that Grimmy is doing what I’ve asked of him by keeping his young audience happy and scaring off the over-30s."
The station has received a recent plummet due to the loss of Zane Lowe earlier this year, with Fearne Cotton set to give up her slot in her last show today (May 22).
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