Photo: WENN
Hugo Boss have been publicly criticised by Young Turks for ripping off The xx's 'Intro' for their new ad campaign. Compare the songs below.
As reported by Consequence Of Sound, the xx's label Young Turks has complained that the track accompanying the new visuals for their eyewear is a poorly constructed ripofff of the band's signature 'Intro'.
Naturally, when you first hear of such things you expect the soundalike to perhaps nod to the original but sadly for Hugo Boss it appears that whoever provided the audio accompaniment for this ad appears to have ripped off The xx's original almost beat for beat.
It resembles nothing more than the instrumentals that used to soundtrack shopping at Clinton Cards or anemic soundalikes that only exist when an artist isn't on Spotify.
Young Turks are unsuprisingly unhappy about this situation, tweeting:
. @HUGOBOSS as a firm built around original design, isn't it odd that you'd pay for such a poorly disguised fake? https://t.co/2sdUYfU6OF …
— Young Turks (@youngturksrec) October 3, 2014
Compare the two tracks below:
Watch The xx playing the Eden Sessions live below
This summer The xx revealed that their third album sounds 'completely different' to previous efforts and will be recorded in Iceland.
Their label XL's in-house producer Rodaidh McDonald has told Dazed Magazine that the Mercury-winners third LP has a “completely different concept” their previous two.
"We’re doing it in Texas and Iceland, and maybe France," he said. "So that’s kind of starting in the middle of July, I’ve already spent a bit of time with them in Texas.
"There are songs which have come out of our experiences in New York and Texas that would never have come out in London; the colours and the ideas and the moods on some of these songs are just not things you would write in London. It’s about opening things up a bit more.
He added: "They are a London band, but they’re also a band that’s spent a lot of time in different countries. So we’re trying to push that further with the Iceland trip, which is happening in July."
Last year, the band spoke to NME about their third album, saying: "We don't find it easy as a band to write on tour, so we haven't got much done yet with new songs, because we've been touring Coexist so much. We're looking forward to having time off to be creative again."
The band's self-titled debut album was released in 2010, and was awarded the Mercury Prize. Their second album, Coexist, was released in 2012.
Below: Photos of The xx, Florence + The Machine and more at Bestival 2012
