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by Ed Keeble

Tags: Jay-Z 

Designer turns Jay Z's incessant name-dropping into t-shirt

Every brand in order creates a narrative

 

Jay Z's fashion lyrics created into a t-shirt by Katherine Bernard Photo:

Jay Z's incredibly frequent brand name-dropping has been immortalised by a fashion designer in t-shirt form.

As The Cut reports, Katherine Bernard spent three months listening to Jay Z's entire back catalogue and listing in order the different brands he references. She maintains that viewed together, the brands construct a progressive narrative detailing the rapper's journey. Now all she needs is money for her Kickstarter and the line could be in your hands. 

"I write about fashion and culture for Vogue and Dazed & Confused," says Bernard on the line's Kickstarter page. For this project, I went through all of Jay Z's discography in chronological order and pulled every fashion brand he mentions, then assembled them in a clean square, which all together reads like a symbolic autobiography."

See the designed combined with a graph below

The project is looking to secure funding of $3,200 and has secured $1,538 at the time of writing. Bernard is apparently eyeing up Kanye for her next brand t-shirt narrative, so if that is your thing, find the Kickstarter here

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