Photo: Press
James Bay has been presented with the Brit Awards' Critic's Choice Award for 2015 following in the footsteps of Adele and Sam Smith.
Having already supported Hozier, Tom Odell and John Newman (as well as having a sold out tour in his won right) Bay looks set to have a supremely successful 2015.
Bay said of the award: "I'm pretty speechless. After all the years I've spent watching the BRITs and even after this year; watching my fan base grow so much, I never thought I'd actually be getting an award myself. And what a huge honour to be following the incredible artists who've won before! I'm really chuffed, thank you to everyone who has supported me."
Bay beat his rivals in the category Years and Years and George the Poet .Bay will be presented with the Critics’ Choice Award at ‘The BRITs Are Coming’ nominations show on 15 January which will be shown on ITV. Bay will also perform on the show, alongside Clean Bandit and FKA Twigs.
Watch James Bay perform Hold Back The River below
In the past the award has been awarded to artists who have gone on to great chart success, including Jessie J, Adele, Emeli Sande, Ed Sheeran and many many more.
The BRIT awards will take place on Wednesday the 25 February at it's usual home the O2 London. The ceremony will be broadcast on ITV and will be hosted by unseperable presenting buddies Ant and Dec.