It's a favourite pastime of almost everyone who's not at Coachella to gently mock the fashion choices of its attendees - but this year, someone has made a clothing decision that is genuinely heinous.
A photograph of a cheerful man wearing a T-shirt emblazoned with, "EAT SLEEP RAPE REPEAT" has emerged online, and has unsurprisingly been met with almost universal disgust.
This guy wins the award for worst fashion/lifestyle choices at @coachella. I'm not easy to offend, but this is shitty pic.twitter.com/fyjod24nAx
— Jemayel Khawaja (@JemayelK) April 12, 2015
The man in the photo, which was originally posted by Thump managing editor Jemayal Khawaja, hasn't yet been identified and thus he hasn't been able to justify his decision to ruin everyone's festival experience.
Weekend one of Coachella, which takes place in Indio, California, came to an end last night (12 April) with a headline set from Drake. It kicks off again next weekend with the same line-up.