Photo: Press
FKA Twigs is now favourite to win the Mercury Music Prize, according to William Hill.
Although Kate Tempest was recently named the favourite, the bookmaker today has announced that the odds have been reduced to from 4/1 to 11/4. Tempest is now in second place and Royal Blood third.
"It has been one way traffic all week," said a William Hill spokesperson. "All the money has been for FKA Twigs, which is reminiscent of the gamble we saw in 2010 on The xx, which ended up being one of our worst ever Mercury results."
The winner will be announced tomorrow (29 October) at a ceremony at London's Roundhouse. The shortlisted acts are the following (with their William Hill odds in brackets).
FKA Twigs – 'LP1' (11/4)
Kate Tempest – 'Everybody Down' (3/1)
Royal Blood – 'Royal Blood' (5/1)
East India Youth – 'Total Strife Forever' (10/1)
Jungle – 'Jungle' (10/1)
Nick Mulvey – 'First Mind' (10/1)
Damon Albarn – 'Everyday Robots' (14/1)
Young Fathers – 'Dead' (14/1)
Bombay Bicycle Club – 'So Long, See You Tomorrow' (16/1)
Anna Calvi – 'One Breath' (16/1)
Polar Bear – 'In Each And Every One' (20/1)
GoGo Penguin – 'v2.0' (25/1)
Spotify have also revealed figures on who has benefitted most from being shortlisted. Interestingly although a similar patern emerges to the Napster figures that were released yesterday, it's interesting to see the Bournemouth electronica of William Doyle receiving such a huge lift.
East India Youth - Total Strife Forever (1045% peak in streams)
Kate Tempest - Everybody Down (900% peak in streams)
Anna Calvi - One Breath (492% peak in streams)
Polar Bear - In Each and Every One (337% peak in streams)
Nick Mulvey - First Mind (73% peak in streams)
GoGo Penguin - v2.0 (69% peak in streams)
Royal Blood - Royal Blood (66% peak in streams)
Damon Albarn - Everyday Robots (65% peak in streams)
Jungle - Jungle (39% peak in streams)
Bombay Bicycle Club - So Long, See You Tomorrow (35% peak in streams)
FKA twigs - LP1 (33% peak in streams)
Below: Beyond parody Amazon reviews of the Mercury Prize Shortlist
