According to an independent study, 92 million listeners played U2's Songs Of Innocence after it's surprise insertion into the world's iTunes accounts.
In what seems contrary to Bono's previous half apology for hoisting his music upon the world, he is now proclaiming the wide reach "fantastic news". To rub salt in the wound, the not embarassingly named The Edge, added that they "took a big risk but today we can say that the experiment worked".
We'll leave you to marvel at the full press release below:
“This is fantastic news. If these figures suggest that these songs still matter to people, then we’re knocked out. That’s all any songwriter wants.” — Bono
An independent study has concluded that U2 accounted for 23% of all music listened on iOS devices throughout January 2015.
The study, conducted by the Kantar Group, found that not only was U2 the most-listened-to act on the iOS platform, but that more users were listening to U2 than the second (Taylor Swift at 11%) and third (Katy Perry at 8%) runners-up combined.
Additionally, Kantar found that 95% of the U2 listeners listened to one or more tracks from the band’s current album, Songs Of Innocence.
“It’s nice to know that 5 months on so many people have discovered Songs of Innocence. In the end we just wanted people to hear the album. We took a big risk but today we can say that the experiment worked.” — The Edge
The band recently announced a fifth London show at the O2 Arena in Londo, as well as two nights at Glasgow's SSE Hydro. For tickets and more information, click here.
The tour dates are as follows:
Sun October 25 2015 - London O2 Arena
Mon October 26 2015 - London O2 Arena
Thu October 29 2015 - London O2 Arena
Fri October 30 2015 - London O2 Arena
Mon November 02 2015 - London O2 Arena
Fri November 06 2015 - Glasgow SSE Hydro
Sat November 07 2015 - Glasgow SSE Hydro
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