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In news that will surprise very few, Kendrick Lamar's new album To Pimp A Butterfly has broken all streaming records.
The album, which was released early on Monday was streamed a total of 9.6 million times on the day of release, which surpasses previous record of Michael Bublé's Christmas of 9.5 million in 2014. This is the highest amount of streams recorded in the service's entire seven year history.
Following the early release of the record by Interscope (apparently without Kendrick's knowledge), Anthony Tiffith of Top Dawg Entertainment, who represent Lamar tweeted: “I WOULD LIKE 2 PERSONALLY THANK @Interscope FOR FUCKING UP OUR RELEASE … SOMEBODY GOTS 2 PAY 4 THIS MISTAKE !!!!”
Stream To Pimp A Butterfly below
Now he seems to have got on board however, tweeting the following:
.@kendricklamar's #ToPimpAButterfly was streamed 9.6M+ times Monday. A new world record, K-Dot http://t.co/Fz66I8jZ2P pic.twitter.com/G8CzycJkPW
— Spotify (@Spotify) March 17, 2015
Meanwhile the record has been cleaning up across the spectrum, recieving stellar reviews across the board. Gigwise editor Andy Morris called it: "truly one of truly great hip-hop albums of recent times". Read the full review here.
As previously reported Kendrick Lamar will play the New Look Wireless Festival this summer. The lineup in full is:
Friday 3 July
Drake, A$AP Rocky, Major Lazer, Labrinth, Nero, Duke Dumont, PartyNextDoor, Joey Bada$$, Fuse ODG, Krepy & Konan, ILoveMakonnen, G-Eazy, Little Simz and OCD, Moosh & Twist
Saturday 4 July
Avicii, Kendrick Lamar, Knife Party, Robin Schulz, Tinashe, Childish Gambino, Gorgon City, Netsky, Tinashe, Raleigh Ritchie, Indiana, Collie Budz, Stormzy
Sunday 5 July
David Guetta, Nicki Minaj, Jessie J, Clean Bandit, Stromae, Rae Sremmurd, August Alsina, Wretch 32, Grandmaster Flash, Arrested Development, Logic, Pusha T, George The Poet.
Tickets are now on sale. For tickets click below.
