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Following the release of her critically acclaimed debut album Broke With Expensive Taste - Azealia Banks has unveiled the groundbreaking interactive video for 'Wallace',
Teaming-up with Google Chrome, Azealia Banks has incorporated her love for new technologies by allowing fan's to interact via their webcam. Viewers will be able to transform their browsers into a living mirror and instantly control Azealia's onscreen movements as the song plays.
Directed by Nick Ace and Rob Soucy, the video stays fixed on a monochrome shot of the rapper's face - until the viewer starts to move.
Below: Watch the trailer for Azealia Banks Wallace video.
Speaking about the project Azealia said "I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new “norm” in the future of making music videos”
Check out the interactive video here
Azealia Banks will be hitting the road this summer and bringing her album to life with festival appearances at Reading & Leeds and Love Saves The Day. For UK tour dates see below.
