Eminem has formed a partnership between the online lyric and annotation servive Genius and his label, Shady Records.
Teaming up with Nas and Pharrell, Eminem has invested in 'Rap Genius' to allow fans to view the Detroit rapper's lyrics on his own website as well as their current home on Genius. Speaking about the collaboration, Eminem said: "Coming up we would always obsess over the lyrics from our favourite MCs. Picking everything apart, trying to get into their heads. I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me."
Genius started in 2009 as a crowdsourced information service and allows fans of all genres to catalogue and interpret the lyrics from their favourite artists. It has gained steady traction over the years and has since attracted verified artists to annotate their own songs.
Listen to Eminem's 'Rap God' below
Speaking to Billboard, a representative from Genius said of Eminem's involvement: "Any discussion of the greatest rapper of all time has to include Eminem, so working with him and Shady Records is just incredible as a fan. With Genius we’re trying to create something like a museum of songs - we want to give all the great ‘behind the music’ stories from Eminem a permanent home for fans to enjoy."