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Rita Ora has managed to create one of the greatest social media fails of 2014.
Taking to Twitter during last night's Red Bull Soundclash at Earl's Court, she wrote: "dropping my new song on Monday if this gets 100,000 retweets". Sadly fans only a paltry 1,381 tweets before the post was deleted and no doubt it was red faces all round.
Rita's team may find comfort in the fact that it isn't quite as bad as #susanalbumparty, or Robin Thicke's disastrous Paula campaign that resulted in 530 copies sold.
Below: Twitter campaigns that didn't exactly go to plan
