Photo: Tom Bronowski
London indie rock band Moones are launching their new album, Modern Music Moguls, by giving away their entire music video budget (that's a whopping £4,000) to the lucky fan who works out the location of where a live camera feed is pointing.
Moones have form with quirky ideas for music videos. They recently got steamingly drunk and recorded an interactive video for their track 'Better Energy'. The video in question lets the viewer choose from several options, including watching the band perform having consumed 0, 20, 40, 60 and 80 beers to create a "drunk in session" music video.
Their latest sure-to-go-viral video is currently pointing a live camera at a brickwall somewhere in Zone 1 of London, where a piece of gum covers up a unique code. The person who finds the gum and tweets the code to the band will bag themselves £4,000. What's more, the camera feed will gradually zoom out to reveal more clues about the location of the loot.
Watch the live camera feed while listening to Modern Music Moguls below:
So, take a look. Can you work out the location based on the brickwork, window sill and prominent lamppost? If you can, we suggest you run there right now before someone else beats you to it.
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