Photo: artwork
Kendrick Lamar has unveiled an infectiously joyous lyric video for comeback single 'i', watch it below.
The clip is the first visual footage to surface from his long awaited follow up to 2012's critically acclaimed Good Kid, M.A.A.D City, accompanying the track which saw the rapper reinvent his sound with a more back to basics approach to instrumentation.
Sampling The Isley Brothers, 'i' is overwhelming optimistic, a facet perfectly testified in the new video, which sees people of all ages, ethnicities, classes and walks of life perform the heart shaped hand sign that has defined the single's promotional campaign to date.
Watch the lyric video for 'i' below:
News of Kendrick's third album have yet to be revealed, however Lamar did recently feature on Flying Lotus' critically lauded You're Dead, alongside the likes of Snoop Dogg and Herbie Hancock.
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