Charlie Sloth, 'the People's Prince', 'the Best Looking Fat Guy In The Universe' and one of the people responsible for keeping Radio 1 and 1Xtra at the forefront of hip-hop has more catchphrases than most DJs have records.
In our exclusive interview to mark his compilation Hood Heat Vol. 1 he talks through how he came to be.
Watch Gigwise's video interview with Charlie Sloth above.
Sitting down with Gigwise in offices in East London, Sloth broke down how his grandfather's story of emigrating from the Seychelles to Liverpool, overcoming racial prejudice in the process, inspires him every day.
He also revealed that his morning routine focuses on positive affirmation: "I wake up every morning, look in the mirror and say 'You're the best. You are the sickest DJ in this world. And you look good! Give a little twirl. Yeah... Shake it!"
See more from Charlie Sloth soon on Gigwise.com
Hood Heat Vol.1 is out now (Naughty Boy Records/Virgin). Click here to buy the album.