"If you're in fashion, that's cool for some people, but you're never going to be in fashion that long," The Cribs' Gary Jarman tells Gigwise backstage, before they headline to a manic crowd at Live At Leeds. "I'm not going to say we're unfashionable, but we don't care about fashion to the degree that we've managed to remain consistent for a long time - that's more important to me, it's more important to us."
Watch our video interview with The Cribs above
Indeed, there's a certain class to the longevity of The Cribs. Despite coming up through the dross indie landfill years of the early Noughties, they've always stood miles apart with a punk DIY ethos. Never media darlings or courting airplay, but existing only for the love of the music and the dedication to their fans.
"We did stick to our guns as it were and we hope that they appreciate we represented a slightly different ideology at that time," admits Gary. "It was an exciting time, there was a lot going on, and definitely a lot of young people were really mobilised into what was going on in that decade. I think that hopefully our ideology and our opinions were what made people ultimately gravitate towards us rather than the music they heard on the radio every day.
"If we were known for anything, that was the thing that I was most happy about and gave me comfort. We would watch bands that opened for us go on to become really successful and pass us by at the time. We took a lot of heart from the fact that the people who did like us and the people who did know us and understood us, they respected our ideology so that would be important to us."
Drummer Ross Jarman continues: "I feel like a lot of music nowadays is pretty disposable when it comes to certain bands. They rely on media and a lot of radio play and stuff like that, and as soon as the wheels drop off that, then they kind of disappear. I feel like with this band, because we haven't relied on that stuff, the people who have discovered the band has been through playing live or whatever and being around for a while.
"It isn't as disposable as the stuff on the radio, it's been more organic, natural and word of mouth."
Watch our video interview with The Cribs above
New album For All My Sisters by The Cribs is out now.
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