Photo: WENN
Thom Yorke's innovative strategy to release his latest solo album Tomorrow's Modern Boxes was put together with a little help from students at Oxford University, it has been revealed.
Fans of Yorke's output should also look to the future, as it is also claimed they also offered ideas for Radiohead's next album.
Tomorrow's Modern Boxes was released via the peer-to-peer file-sharing service BitTorrent, cutting out the need for a record label.
Now, Billboard reports that he idea came together with business students from Oxford University - working with Yorke's Courtyard Management to put together information and advice on 'user experience, media strategy and financial analysis', as well as 'potential strategies on how to release the next Radiohead album'.
"It was immensely useful to have the input of the MBA students on data analysis and new marketing strategies. They produced a thorough and insightful document," says Courtyard Management.
Watch the video for 'A Brain In A Bottle' below
Explaining the idea upon release, Yorke said: "It’s an experiment to see if the mechanics of the system are something that the general public can get its head around", Yorke explained in a statement. "If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work."
The album has since been downloaded well over one million times.
Below: Thom Yorke's 13 best tracks
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