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The One Show has apologised after over 400 people complained to the BBC about Rita Ora's cleavage.
The singer appeared on the programme to promote the BBC talent show The Voice, on which she is a coach for the first time this year.
Her decision not to wear a top under her jacket appears to have provoked the wrath of many One Show viewers though, who had little else to do with their days than to call in and complain - once they'd stopped hyperventilating from sheer rage.
As The Huffington Post reports, one viewers asked, "Isn't it about time the BBC had a dress code? I do not want to see her boobs hanging out on a family programme. I find it quite disgraceful."
The One Show subsequently took to Facebook to write, "We’re sorry to those of you who were offended by Rita Ora’s choice of outfit on yesterday’s show. If we had been consulted on it we would have requested she wore something more suitable for 7pm."
Another viewer wrote on the BBC Points Of View message board defending the singer though: "Lordy me... all of these complaints about a woman showing a bit of cleavage. This isn't 1950, is it?"
The Voice starts this Saturday on BBC One at 7pm.
