Photo: Press
Prince has announced that his new album with 3RDEYEGIRL, the "experimental" HITNRUN, will be released exclusively on Tidal next September.
The album was first announced by Prince's band, 3RDEYEGIRL on BBC at the end of last month, following the release of its first single, 'HARDROCKLOVER'.
It's now been revealed that the album will be released as a Tidal exlusive on 7 September, in a partnership that, according to a press release, was cemented "out of mutual admiration and respect and a profound belief in artists' rights."
Speaking of the album, 3RDEYEGIRL said, "Super hardcore Prince fans that know every song he's ever recorded - we refer to them as 'The Purple Collective' or 'The Purple Army' - this album is absolutely for them, because it's super funky."
They added, "There are a lot of experimental sounds. It's just hit after hit and definitely caters to those fans who just love to hear what Prince has to say, rather than wanting to always hear that classic Purple Rain Prince sound."
The album was co-produced by Prince and Joshua Welton, who also produced ARTOFFICIALAGE last year.
Listen to 'HARDROCKLOVER' below
In Prince's own words, "After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We've grown accustomed 2 and We're Extremely grateful 4 their generous support.
"And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that's what freedom feels like, HITNRUN is what it sounds like. [sic]"
HITNRUN is released via Tidal on 7 September.
