Calvin Harris will be ruining and/or enhancing cab journeys across the land this weekend in order to promote latest album, Motion.
The superstar British DJ will be claiming taxis sound systems across city centres on Friday and Saturday night, giving fans a first chance to listen to his new material, featuring the likes of No Doubt's Gwen Stefani and Californian sisters, Haim.
The conspiciously branded 'Harris' taxis will be operating in Manchester, London and Glasgow and will offer unsuspecting Halloween revellers and fans a free ride wherever they want to go in their respective cities.
'Motion' isn't released until Monday 1 November, so the wacky taxi campaign will be the first time anyone gets to hear his latest batch of songs, which come after singles 'Under Control', the inescapable 'Summer' and latest release 'Blame', featuring John Newman.
If you aren't amongst the legions and legions of Harris fans out there, you may be in for a bit of a traumatic journey. If you are then get ready for a party.
Below: Calvin Harris: from Scottish pop geek to the world's biggest DJ