In one of the more inventive but bizarre launch campaigns of the year, Jason Derulo has premiered his new music video on Tinder. Yes, Tinder.
If you want to watch the raunchy and sensual clip for 'Want To Want Me', you'll have to take your chances in trying to match with the R&B star on the global phenomenon dating app.
We're not guaranteeing you'll get a date, or even those awkward ice-breaker conversation and crap chat-up lines, but it's certainly a novel idea.
"Social media and dating together is the new wave," Derulo told US Weekly. "It is the source of one half of the relationships in 2015, and I'm all about being part of the new wave. A lot of my friends and family members are on Tinder... [It's] the perfect place for my new single, 'Want to Want Me'."
He added: "On Tinder, you swipe left or right and want the person you like to want you, too. It is a cool and unique way to deliver my new video to the world."
Watch the trailer for 'Want To Want Me' below
