Photo: Screenshot/Facebook
Beyonce, Jack White and Chris Martin are just some of the stars featured in a new promotional video for tonight's TIDAL launch.
The cream of music's elite including Daft Punk, Kanye West, Nicki Minaj and Rihanna are seen mysteriously arriving, leaving and taking part in a meeting ahead of the launch of the hugely-anticipated new high fidelity streaming service from Jay-Z.
Rihanna's latest album is rumoured to be dropping tonight on the new streaming service and the gaggle of musicians are among the many artists to have changed their Twitter and Facebook profiles to a blue square in support of the launch.
Check out the video below
5 hours. Tune in to TIDAL.com. #TIDALforALL
Posted by Jack White on Monday, 30 March 2015
The hype is real. Read our previous coverage on the TIDAL launch here and here. It's expected at 5pm US Eastern Time and 10pm UK GMT. We wait with baited breath.
